QR Codes in Real Estate
QR Codes in real estate are a hot item right now. Using QR Codes in real estate marketing is in its infancy, but beginning to gain serious traction.
QR Codes can be used to convey great amounts of information to smartphone users who scan them.
I like the use of QR Codes for offering GPS coordinates, and since most smartphones have GPS capability, that seems like an efficient use.
But one can also use QR Codes to offer purely real estate data and information. A listing agent can connect buyers to photos, flyers, documents, and make it easy for buyers and buyers agents to gather data they need to write an offer on a listing.
So, I am seeing more QR Codes on real estate listings in Cary.
One criticism of QR Codes is their industrial/utilitarian appearance. Some folks call them "ugly." There is little doubt that, with some care, a real estate agent can present an appealing QR Code. They may never be confused with seascapes by Monet, but QR Codes can look better. The video runs nearly two minutes, but “60 Seconds” just didn’t seem adequate: