Great 4 Bedroom HUD-Owned Home

QR Codes in Real Estate

QR Codes in real estate are a hot item right now.  Using QR Codes in real estate marketing is in its infancy, but beginning to gain serious traction.
QR Codes can be used to convey great amounts of information to smartphone users who scan them.

I like the use of QR Codes for offering GPS coordinates, and since most smartphones have GPS capability, that seems like an efficient use.
But one can also use QR Codes to offer purely real estate data and information.  A listing agent can connect buyers to photos, flyers, documents, and make it easy for buyers and buyers agents to gather data they need to write an offer on a listing.

So, I am seeing more QR Codes on real estate listings in Cary.

One criticism of QR Codes is their industrial/utilitarian appearance.  Some folks call them "ugly."  There is little doubt that, with some care, a real estate agent can present an appealing QR Code.  They may never be confused with seascapes by Monet, but QR Codes can look better. The video runs nearly two minutes, but “60 Seconds” just didn’t seem adequate: 

Sometimes a listing agent has to bite the bullet and help out with various items that a client’s mover will not carry.

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I went to work on a QR Code to improve the appearance and to keep it scannable. I think the method will work quite well for real estate applications.

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Buyers and Dealbreakers

Buyers will often cite a "dealbreaker" when considering a home.  In Cary, NC, some of those items are steep driveways, proximity to large powerlines, proximity to busy thorofares, railroad tracks, or excessive airplane traffic.

Some buyers are willing to work with a home that has only a single negative feature, but when they add up, those buyers often lose interest.
A few years ago, I listed and sold a home with a steep driveway, powerlines and a railroad behind it.  How can that be overcome?
We have a saying in real estate, that "Price fixes all deficiencies."  In other words, when a home's price recognizes the diminished value created by excessive incurable deficiencies, and there is an affordable home with otherwise great features, there will be a buyer.

Smart home sellers and their listing agents in Cary will take negative items they cannot change into account when pricing the home for sale.

The large number of single digit Days on Market in Cary NC home sales indicates that homes will sell when properly prepared, properly presented, and properly priced!
Real Estate could be better, but it sure isn’t dead in Cary NC!
A good listing agent makes a huge difference. Buyers agents are working hard to find value for their buyers. Listing agents need to work just as hard to show the value in sellers properties!

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2 car garage? 3 car garage? You won’t know until you try to park in it, or at least measure it. Many garages are too tight for two or 3 vehicles.
As a Buyers agent in Cary NC, I work hard to make sure my clients can use the garage as they intended.

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Thousands of homes in the Cary NC area were built with polybutylene water supply lines. Some buyers agents panic over polybutylene and push their clients to over-react, but I don’t see it as a deal-breaker.
The buyer may be passing up a fine home needlessly. Buyers agent and the listing agent should know the cost of a replumb and be able to discuss it, even if the system has not shown evidence of problems.

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Decluttered attics, garages, and storage areas help show the auxiliary spaces in a home better. Buyers notice. A good listing agent will look past the living area and recommend decluttering of the entire property.

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If a Seller can afford to do so, replacing worn and stained carpet and repainting prior to listing are usually better showing strategies than offering allowances for Buyers to do that work after closing. Most Buyers just do not want the hassle.

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