With my entire real estate website built around WordPress, I am delighted to see that the stars have aligned and I can attend WordCamp, Raleigh, 2013 Version. I have been unable to make it before, out of town etc, but I think I will be there this time.
We are nearing completion of the complete redesign of the website, and enjoying the outcome tremendously.
Originally we were, MikeJaquish.com, then CaryRealEstateSales.com, and now RealtyArts.com
What’s in a name?
Well, I use Mike@MikeJaquish.com for my email address, so it is personalized.
But… The website is supposed to be focused on my clients and prospective clients, and descriptive of my business, so I changed the website to CaryRealEstateSales.com. That was fine, but also put a geographic box around the business name. And I help folks buy and sell property all around the Triangle. I found myself routinely answering, “Do you work in Raleigh?” Or, Durham, or Apex, or Morrisville, or just in Cary NC…. etc etc.
I wanted something less geographical, not all about me, and descriptive of the business practice.
Realty Arts LLC, dba “Realty Arts” was born. Think “Service as an Art.” “Real Estate Artisans.” Perspective. Effort. Creativity. Real Estate.
The LLC was followed immediately by RealtyArts.com
RealtyArts.com is the general landing page for the firm.
I believe that people visit real estate sites for three reasons:
To search for homes. To learn about the area. To learn about general real estate topics. We present a great deal of information freely and conversationally, without sales pitches or reservations.
Obviously, we hope that a visitor will see the merits of how Realty Arts presents itself, and will give us the opportunity to serve. If not, we always hope for the best for everyone.
And I had a lot of fun shooting and editing the photos in the slide show, too.
When arriving at RealtyArts.com, you will see choices of navigating to:
No Hassle Property Search
“Search Triangle Listings as Long as You Care to, Without Ever Registering.” No Hassle. No sales pestering. How I would want to be treated.
We updated the Search function to IDXBroker’s Platinum service. It offers a nicer interface, shows you if the listing is “Active,” “Contingent,” or “Pending” on the MLS, and has more available search filters than you will find anywhere else on the internet. Work it. Drive it like you stole it. Let me know if I can help you with any questions.
Triangle Neighborhood Profiles
This site consists of write-ups I have done on various neighborhoods, and photos and links to help people with questions about Triangle Neighborhoods. I usually include a link to No Hassle Property Search so folks can see what is currently on the market in the neighborhood.
My personal blog page. I hold forth on real estate and housing information and topics, or whatever I feel like offering. I LIKE houses, renovating, and construction, so a lot of the posts are oriented that way. And, I like talking about the documents and how they are used.
Triangle Real Estate Forum
This is a fun site, where visitors and members present questions, give answers, talk about the Triangle region, and about real estate and houses. With no fear of being solicited by service providers. Sales pitches are forbidden in the Terms of Service.
Yes. You can contact me from that link, and also see the map to the office.
These navigational choices are presented on all pages for the firm. Visitors were struggling to move from one page to another and leaving the site, when information was readily available. So, we present the navigation in a fixed panel on the left side of the screen that is always visible.
We are in shakedown cruise mode. There are some further tweaks to be done. But the intent is clear to visitors. Just the facts, delivered very accessibly. No Hassle. Ready to Serve.
I am so delighted to be writing this post. I give a great deal of credit, and a great deal of gratitude, to Katherine Bishop, who has worked hard on the upgrades, and has been very very tolerant of my heavy hand in the process. She assumed the role delivering on my concepts, so it will work for you with a clean interface to the public. Two thumbs up for Katherine to anyone who needs a website. You should talk to her.
It happened again today. Nice folks who were surprised that the home they found on my web site is not my listing. How can that be? How can a home be on MY site, and not be MY listing? Continue reading “Can one agent have 18,000 Listings? The MLS and IDX Story”
Why blog? Why a real estate blog? Continue reading “Why would a real estate agent blog? A fundamental shift…”
Still “No Hassle” with no registration required, my new home search solution is up and running. Continue reading ““No-Hassle” Home Search Upgrade is Live!”
With over 3,000 photos posted, and over 8,000 views of photos, I have to say I really have enjoyed my first year using Flickr. I have the Flickr Pro account, that offers me unlimited monthly photo posting for only $24.95/year. A bargain, I think.
Flickr has served me many ways: Continue reading “A year in photos with Flickr.”
People are increasingly wary of web sites that require registration, particularly real estate sites that want their personal information as the ticket to searching for homes.
That wariness is warranted. Agents are taught to “capture” visitors; that it is good business to “capture” them to be able to stalk them for business. Continue reading “Real estate isn’t war. I don’t “Capture” folks. Clients are not prisoners.”