Google Maps has upped the ante again in Real Estate mapping. You can now enter an address and see homes for sale near that address, with one easy click.
Andrew Foster, Google Map Product Manager explains in the Google Lat Long Blog.
The only significant requirement is that the listing agent for the property must display it on at least one site that is syndicated to Google.
I use The Listing Widget, Real Estate Shows, and also via ListHub syndicate to a multitude of Google-syndicated sites.
So, let’s see what happens when you enter 6105 Larboard Drive, Apex, NC 27539 into Google Maps.
Good location spotting on the map. Now if you click the “More” button at the top of the map, you get a drop down dialogue box. Check the box in front of “Real Estate” and you will see all the active properties for sale that are listed with services that syndicate to Google.
Click the “A” icon, which is 6105 Larboard Drive, and this listing gives you my Listing Widget Flyer. And if you click “Web Pages,” you will see entries for 6105 Larboard Drive from Hotpads, theListingWidget, and WolfNet/MLSFinder.
This development begs the question from some folks: Why would I want to have other properties display around my listing.
A few reasons:
1. I believe in the value my listing presents, that it is competitive in the current marketplace.
2. I am confident that I have properly presented my clients’ home on line.
3. Conversely, when a buyer searches Google Maps for another property in the area, 6105 Larboard Drive is shown when they click “More” and “Real Estate” on the map. Ergo, my client’s home enjoys greater exposure to the market than non-syndicated listings. The process weeds out some properties wherein the agent or homeowner doesn’t understand the power of syndicating listings, and the value of having many more eyes see the property.